"Biggie Fries = Biggie Thighs"

... was the slogan for an earlier West Virginia advertising campaign discouraging residents from super sizing their meals. Apparently, obesity has become an "epidemic". This CNN.com news article says that:

"West Virginia is ranked second among the 50 states and four territories for obesity and general poor health, according to the 2001 Behavioral Risk Factor Survey released by the Centers for Disease Control and Prevention".

Their latest proposed campaign is to encourage residents to reduce their soda intake.