McDonald's has been struggling to increase its profitability, partly due to the backlash against fast food. They're trying to copy Wendy's successful strategy of offering premium salads to attract the healthy eating crowd.
Sounds promising, but before you think you're eating well by chowing down on a Bacon Ranch Salad with Crispy Chicken, take a look at this WSJ article that notes:
"[A] report from the Physicians Committee for Responsible Medicine, a nonprofit vegan group founded in 1985, contends that fast-food salads -- purportedly the healthiest and trendiest item on the industry menu -- are nutritionally disastrous."
The full report looks at salads from Au Bon Pain, Burger King, McDonald's, Panera, Subway, Taco Bell and Wendy's.
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